April 21st, 2010 • #advertising#marketing
I came across The Path To Advertising Nirvana at Smashing Magazine today, and found it interesting and applicable to many contexts, despite the heavy bias towards blogging sites (given that the author, Andrew Maier, serves as the editor–in–chief of the user experience blog, UX Booth, and speaks mainly about his experience and philosophy for working with advertisers at that site.)
Essentially, we’re designing for opposing goals: advertisers want users to give more conscious attention to their products and services, while usability-minded interaction designers want them to give less.
Check out the related links in that article as well, great stuff.
A blog full of thoughts and observations on making the web a better place, collected by Sarah Harrison.
Recommended reading
blogs
52 Weeks of UX — usually updated weekly with two short & sweet articles on a variety of topics related to design for the Web. Really good stuff.- A List Apart — I’ve been a reader since probably 2001, and they keep producing quality content, year after year.
- Asterisk 52 — The experienced and talented D. Keith Robinson writes about web design, game design, and more.
- Brown Blog — From Matt Brown and Tiffani Jones, a fearsome duo producing some useful and straightforward articles on web design, content strategy, and more.
- Smashing Magazine — I have kind of a love-hate relationship with this blog. Half their articles are mindless lists of lists clearly aimed at driving traffic, but then there's a steady undercurrent of real, useful, meaty content sprinkled throughout.
- User Interface Engineering Brain Sparks — The blog at UIE.com, from usability researcher and speaker Jared Spool, is full of examples, insight, interviews with designers from all over the world, and a lot of great information.
- UX Booth — I'm a new reader of this User Experience and usability focused blog, but what I've seen so far has been really useful and interesting.
