Last week I went to a Marty Cagan workshop about Building Products Customers Love. From there, I dug into the archives of Cagan’s blog and found some great gems for software product designers. This one is excellent for designers looking to define their role in a software engineering team, right down to what the heck to call yourself.
For the record, as someone who does both interaction design and visual design (and some product management and user research, thrown in), I used to call myself Product Designer, as Cagan recommends for peeps like me, but then I met an Industrial Designer who felt that term was confusing, as that’s what they are generally called (makes sense.) So maybe Software Product Designer would make sense? For now, I’m sticking with UX Designer as a representation of my passion for the holistic design of a software product.




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